We are a small Latvian family business with deep respect for our work, strong values, and a true love for beauty care.
The story of “Gabriels” began in 2003, when the company was founded by Dana—driven by a deep interest in the beauty industry and a desire to create something valuable, professional, and high-quality. Over the years, this passion became a family tradition passed on to the next generations.
Over more than 20 years, we have gained significant experience in the professional hair cosmetics industry—carefully selecting products, testing them in real work with clients, expanding our knowledge in various seminars, and earning the trust of beauty professionals across the Baltics.
Our goal has always been to offer only what we truly believe in: high-quality, proven, and effective products that deliver a consistent, professional result.
Today, the company is led by Dana’s granddaughter Sandra, continuing the family’s work with a modern vision and professional precision.
Sandra continues to uphold the same values that have always been at the foundation of “Gabriels”—quality, reliability, and building close, honest relationships with clients and the beauty community.
With a contemporary perspective and an understanding of industry trends, Sandra develops the company further so that clients can continue to receive thoughtful, professional products.
