Our brands

Tried & tested and always high-quality

We are proud to work with reliable and popular brands that have proven their quality over the years both to beauty professionals and to clients – the “Gabriels” range includes MAAD, Intercosmo and K89 products.

70 years of experience - Intercosmo

Intercosmo offers a wide range of professional hair care and coloring products tailored to the needs of today’s hair salons. Smart Color provides innovation and high precision in hair coloring, developed in a laboratory of experienced specialists. Voilà combines simplicity, effectiveness and creativity, making everyday work in the salon easier. Create. Learn. Get inspired with Intercosmo.

High quality - K89

K89 is a team of professionals specializing in restoring and caring for damaged hair. The brand was created in 2010, and it is based on more than 35 years of Vitafrán Group experience in hairdressing. K89 offers a complete hair care line – from coloring and treatment formulas to special solutions for curly hair. The products are developed for professionals, ensuring high quality and a competitive price.

Bold and provocative - MAAD

Maad is a bold and provocative brand that stands against mass-market beauty standards, empty promises and “magical” formulas. It creates honest, reliable and effective products that are 100% made in Italy and are not tested on animals. Maad was created to stand out in the saturated cosmetics market, and it continuously invests in research and development, creating high-quality formulas that follow the latest trends.